The first step is to identify what your goal is! I don’t mean make money..more like what is that big ticket item in your belt that you would love to sell.
So to get you started on it here are a few questions:
1. First name what your biggest ticket item is that you could make bookoo bucks (thanks urban dictionary). This will be the purple part of the above funnel.
2. Now start at the beginning. What are your feeders? ie. social media, newsletter, blog,… (this is the red part of the funnel)
3. Now you’ve got a following, but what are you offering to let them know who you are, what you do, and what you can do for them (ebook, free call, etc…)? (yellow)
4. Then, onto my favorite color green. When they have your free offer(s) (ebook, free call, etc…) then what? What is your low cost item(s)? Give people a taste of the big picture.
5. Midrange cost item is blue.
6. This is your goal. This is the big ticket. This is what you want to be doing in your life.
One thing to keep in mind. Marketing is only one small part of your funnel. The main focus should be the products. What can they not live without? Apple created the iPhone and suddenly we need something we didn’t know we needed. What is your iPhone?